Cellar management and valued advice

Promotional website development for the wine enthusiasts app

Explore the project Visit «Alfred»

Alfred is more than just an app

Alfred is a mobile application that offers wine enthusiast a complete cellar management tool and a large array of valued advices and offers from professional sommeliers. As presented on, “Alfred is much more than just an app, it’s a true companion”.

Collab was mandated to develop the website on the WordPress platform, but also to design some sections of the website and build the sign-up form.

The branding and visuals were first produced by Sid Lee and than developed by the Alfred team, Simon Giguère and Collab to complete the web and app environment.

Motion design integration

A motion design video, created by the Alfred team and Simon Potvin-Goulet, had to be fully integrated to the website in a fluid and interesting manner without overshadowing the main content. The “Discover Alfred” button was placed to invite users to discover the main features of the app through the motion design video.

App features preview

Collab suggested that a “features preview” section should be placed on the front page, inviting users to almost interact directly with the app. This way, the users can overview the features in an interactive way without even downloading the app.


The “Pricing” page presents the app main features and availability inside a well presented table with details. The table needed to be attractive and relevant.

On the blog

The Alfred team is composed of true connoisseurs and wine enthusiasts. It was only natural for them to build and publish relevant content for the website and the app through the Blog.

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